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Factle AppJun 30Dataset
2 likes1 comment1 chart18 views1 download
Most Valuable Apparel Brands (2021, 2022)

Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19.


Brand value refers to the present value of earnings specifically related to brand reputation. Organisations own and control these earnings by owning trademark rights.


#brands #fashion #apparel


Details at Brand Finance

Source: Brand Finance Annual Report
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Alex DamianouJun 9Dataset
0 likes0 comments1 chart4 views0 downloads
Net support for World Cup advertisers pulling out of Qatar over select issues

According to the survey, net support among soccer fans for brands pulling out of the Qatar World Cup (the share of those who supported minus the share who opposed) was at least plus-34 for across three separate issues: reports of human rights abuses among migrant workers, reports of FIFA officials being bribed and concerns about state laws against homosexuality.


#humanrights #lgbtq #brands #pridemonth


More details at Morning Consult

Source: Morning Consult
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Factle AppMay 29Dataset
2 likes0 comments1 chart29 views2 downloads
Smartphone manufacturer brand market share (April 2022)

As of April 2022, Samsung and Apple are almost tied in first place for global market share. Samsung has 27.94% while Apple claims 27.68%.


#mobile #brands #smartphone


Details at Statcounter

Source: Statcounter
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Factle AppMay 20Dataset
2 likes1 comment1 chart6 views0 downloads
America's Top Selling Beer Brands 2020 (barrels shipped)

The average American adult consumes about 28 gallons of beer annually — about a six-pack a week — according to Beer Institute, a national trade organization representing the brewing industry.


To determine what we drink the most of — which brews are America’s best-sellers — 24/7 Tempo reviewed data from Beer Marketer’s Insights, an industry tracker and publishing company, ranking sales by barrels shipped in 2020.


Despite the rise of the microbrewing industry, at least three-quarters of the beer consumed in the U.S. is still produced by giants like Belgium-based Anheuser-Busch InBev (the world’s largest beer company) and Molson Coors Beverage Company, headquartered in Golden, Colorado and Montreal. Between them, in fact, they represent more than two-thirds of the beers on this list.


#alcohol #brands


Details here

Source: 24/7 Wall Street, Beer Marketer’s Insights
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Factle AppMay 11Dataset
2 likes2 comments2 charts48 views3 downloads
Top 100 Most Valuable Brands (2021) - Kantar BrandZ

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:


  1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
  2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).


The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.


In the midst of unprecedented disruption the Kantar BrandZ Most Valuable Global Brands have grown by an incredible 42%.

Increasing in value by $2.1 trillion with a growth rate that is 4.5 times the average growth rate for the Global Top 100

over the past 15 years.


#brands


Details at Kantar BrandZ

Source: Kantar BrandZ