- Total value of world’s top 50 most valuable luxury and premium brands down 5%, from US$227.1 billion in 2020 to US$219.5 billion in 2021
- Porsche retains top spot, brand value US$34.3 billion
- Apparel brands dominate ranking, with 30 brands featuring and accounting for 62% of total brand value, but brand values suffer due to COVID-19
- Celine bucks trend and is fastest growing brand, up impressive 118%
- Two hotels check into ranking for first time: Shangri-La in 29th and Intercontinental in 35th
- Ferrari speeds ahead as sector’s strongest with elite AAA+ strength rating
Source: Brand Directory
When it comes to high-end hypercars and super-fast supercars, a few companies should come to mind first: Bugatti, Ferrari, Koenigsegg, and Pagani, among others. These manufacturers have cemented themselves as the top dogs in the supercar and hypercar space, extending to their wealthiest clientele the fastest, rarest, prettiest, and in this case, most expensive cars on the planet.
The prices listed here are the price of the vehicles when new as of July 2022. So we’re not counting auction cars like the Ferrari 250 GTO, or overpriced secondhand sales.