- Total value of world’s top 50 most valuable luxury and premium brands down 5%, from US$227.1 billion in 2020 to US$219.5 billion in 2021
- Porsche retains top spot, brand value US$34.3 billion
- Apparel brands dominate ranking, with 30 brands featuring and accounting for 62% of total brand value, but brand values suffer due to COVID-19
- Celine bucks trend and is fastest growing brand, up impressive 118%
- Two hotels check into ranking for first time: Shangri-La in 29th and Intercontinental in 35th
- Ferrari speeds ahead as sector’s strongest with elite AAA+ strength rating
Source: Brand Directory
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