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<p>Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19.</p><p><br /></p><p>Brand value refers to the present value of earnings specifically related to brand reputation. Organisations own and control these earnings by owning trademark rights.</p><p><br /></p><p><span data-index="0" data-denotation-char data-id="0" data-value="&lt;a href=&quot;/search?q=%23brands&quot; target=_self&gt;#brands" data-link="/search?q=%23brands"><span contenteditable="false"><span></span><a href="/search?q=%23brands" target="_self">#brands</a></span></span> <span data-index="0" data-denotation-char data-id="0" data-value="&lt;a href=&quot;/search?q=%23fashion&quot; target=_self&gt;#fashion" data-link="/search?q=%23fashion"><span contenteditable="false"><span></span><a href="/search?q=%23fashion" target="_self">#fashion</a></span></span> <span data-index="0" data-denotation-char data-id="0" data-value="&lt;a href=&quot;/search?q=%23apparel&quot; target=_self&gt;#apparel" data-link="/search?q=%23apparel"><span contenteditable="false"><span></span><a href="/search?q=%23apparel" target="_self">#apparel</a></span></span></p><p><br /></p><p>Source: <a href="/data/3922" target="_blank">Brand Finance Annual Report</a></p><p><br /></p>

Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19.


Brand value refers to the present value of earnings specifically related to brand reputation. Organisations own and control these earnings by owning trademark rights.


#brands #fashion #apparel


Source: Brand Finance Annual Report