2000 characters left
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:
- A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
- Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).
The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.
In the midst of unprecedented disruption the Kantar BrandZ Most Valuable Global Brands have grown by an incredible 42%.
Increasing in value by $2.1 trillion with a growth rate that is 4.5 times the average growth rate for the Global Top 100
over the past 15 years.
Details at Kantar BrandZ
I made a chart here on the biggest movers in brand value (took the percent % change column from the dataset). Looks like Tesla shot up the most (+275%) in brand value along with media companies Instagram & TikTok.
Thank you for playing today's Factle! Are any of your favorite brands on the Top 100 list? Check out the full dataset of 100 brands by value, category, and percent change since 2020. Create a chart to break it down and contribute an insight for the community to explore!